What is a boosted post?

If you are new to Facebook Advertising, there are some key things that you need to know.

One of those things is knowing what is a boosted post?

There's a huge difference between a boosted post and a Facebook Ad.

Boosted post

Boosted post

Above it the standard Facebook Boosted post option. It offers a limited option for business owners who want to get the most bang for their buck.

As someone who has created a ton of Facebook Ads, I would never recommend this option to business owners.

What happens is more times than none the business owner uses this option because it saves time. This "saved time" leads to very minimal results. Sometimes no results.

The business owner gets frustrated that their Advertising money was wasted and gets a bad taste in their mouth with Facebook Advertising which makes it difficult for a skilled marketer to come in and sell them on the ideas of Advertising on the platform.

The BEST OPTION is taking the time to create a Facebook Business Account and starting advertising right.

Here is a comparison chart for Boosted post and Facebook Ads from Reload Media.

Facebook Ads vs Boosted Posts

Already running Facebook Ads? Check this video out.

With Facebook Ads through the Business Manager Platform, you can get highly targeted and specific ads to the people who are most likely to engage with your content.

Unless you're running an Awareness Campaign, you will want to get as targeted as possible to use every Ad dollar to it's maximum potential.

Here are some options you can choose when creating a Facebook Advertisement.

Depending on you advertising goal, these options will help you create highly targeted Facebook Ads.

After this you can start choosing your audience, location (up to the zip code), gender, language and budget.

Facebook Audience

Facebook Budget

When your a small business owner, you are most likely the person running everything and being pulled in a million different directions.

Using your Advertising budget on Facebook is still one of the most cost efficient ways to advertise and get your product in front of a lot of people.

After all is said and done, the best is yet to come!

Now you get to look back into your metrics and see how your ads did. This is the key element to help you make you optimize you Facebook Ads in the future.

Facebook Ads Metrics

Still having trouble with your Facebook Advertising?

Give us a call for Facebook Ads done for you services at (956) 520-2545

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