Social Video generates 1200% more shares than text and image content combined.

Updated: Jun 29, 2021

Getting in Front of the Camera and Telling your Story with Social Media

There are a lot of different avenues that you can go through when it comes to social media marketing. Blogs, content generation, information sharing, influencer media, and photographic content are all important aspects of a social media campaign. But so is video marketing. When using social media, videos can sometimes be the best way to share thoughts, feelings, and information with your audience. But what is the benefit of video sharing? How can you share video content? And what should your content include? Today we'll talk about getting in front of the camera and telling your story. At Alamo Digital Agency in McAllen, Tx. we happen to be experts in Video Marketing.

Why is video sharing important?

The main reason that video marketing is so important is that it works. According to, simply adding a video to your landing page can increase your conversions by over 80%. Add this to the fact that over 74% of users who watched a video about a product bought that product, and it's difficult to deny the power that video marketing has.

But video marketing goes beyond selling products. It can also increase your consumer base by attracting a larger audience. Not only do videos build trust, but they also appeal to a mass audience. Not everybody has the time or wants to read an entire article but most people will watch a quick video. Plus, Google loves videos. Videos increase the amount of time that users spend on your website, thereby improving your ranking on Google as well.

How can you share video content?

If you want to share video content, there are lots of different ways that you can do it. Some of the larger social media platforms like Instagram, Facebook, and YouTube all allow you to share live video streams. If live video is not in your comfort zone, you can also share pre-produced videos, especially on platforms like YouTube which are specifically designed for video sharing.

What Should your video content include?

  • Personal stories. Being vulnerable, open, and honest with your audience is the best way to create a connection so don’t be afraid to share personal experiences and stories with your viewers.

  • Fictional stories. Engaging content is the key to attracting new users, and there’s a lot of interesting storylines to be created and shared. Get creative with your ideas and don’t be afraid to step outside of the box. If you can tell a good story, you can captivate your audience and keep them returning for more.

  • Documentaries. Have important information to share? Don’t be afraid to share it through a documentary-style video.

  • Interviews. Interviews are a great way to connect with the public. You can interview consumers, clients, experts in the field, and even rival businesses to drive interest in your products or services.

Quick facts about video content on Social Media.

  • Social video generates 1200% more shares than text and image content combined.

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

  • 96% of people have watched an explainer video to learn more about a product or service.

Video doesn't stop there, it can be used to save time...a ton of time!

  • 32% of businesses use video for sales.

  • 29% of businesses use video in their administration and operations messages.

  • 24% of businesses use video in their leadership messages.

  • 20% of businesses use video in their product management messages.

  • 19% of businesses use video in their customer support messages.

  • 10% of businesses use video in their finance department messages.

  • 27% of businesses use video in their human resources messages.

Video Marketing Stats Resource

When it comes to creating videos, the key is to share valuable information. Know your audience and give them what they are looking for. If you do this successfully, you could see your engagement and conversion increase by upwards of 80 percent!

We have been in the Video Content Creation Business for a long time and whether it's a 1-minute video or a 60 minute video, finding what works is a whole strategy within itself. We don't sell a Video and hand it off to you so you can upload and hope something happens, we go a lot deeper than that to make sure you get the results you want from what we're trying to achieve. If it's one video, great. If it's a full Video Funnel to get your potential customer out of the Awareness stage, so be it. We don't sell video, we sell the strategy.

Want to work with us? Send me a message.

Check out our Website Alamo Digital Agency

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