Updated: Dec 9, 2020
As someone looking to market your business, it’s important that you stay on top of current trends and marketing efforts. The market is ever-changing and one of the latest types of marketing to enter into the game is blogging. But what exactly is blogging and what power does it hold?
Before we get into it, Alamo Digital Agency in McAllen, Tx has been able to push out a consistent Blog Article in the midst of a Pandemic. We had originally published them on LinkedIn but moved them to our Website. Joshua Moroles publishes them on personal accounts to lead traffic back to Alamo Digital Agency's Website. It helps build Brand Authority.
What is blogging?
A blog is a type of online journal and informational page where you can share your views, opinions, and important information with readers. Blogs can vary in content depending on what type of business you own. A doctor's office, for example, may create blog content regarding topics like how to stay healthy during quarantine, how to protect yourself from the Coronavirus, foods that can boost your immune system, and so on and so forth.
The goal is to create content that is engaging and helpful to readers, but that is also up-to-date, current, and unique. Your blogs should answer consumer questions and give solutions to everyday concerns that your consumers may face. Blogs can be informational or opinionated depending on your target audience and what you are writing about.
What power does blogging hold?
In a world where content rules, there are so many different benefits to blogging. So what type of power does it hold?
Blogging allows you to incorporate SEO to boost visibility
SEO techniques can help to improve your visibility on popular search engines like Google and Bing. There are many different techniques that you can use for SEO, with one of the most common being keywords. If you insert keywords throughout your blog you can utilize them to increase your search engine rankings and make yourself more visible to readers. Transition words, article length, backlinks, and paragraphs, and headings are other types of SEO techniques that you can incorporate into your blog as well to boost your search engine rankings.
A blog establishes you as an expert in your field
When you generate blog content, you are establishing yourself as an expert in your field. A blog is a place where people can go to gain valuable insights and information on a specific topic. Eventually, your readers will start to establish you as a leader and a source of knowledge for the types of products they want. In this sense, your blog serves as a dual purpose. It educates your reader and provides them with solutions and advice that they are looking for, while at the same time promoting your product or service.
Blogs strengthen your connection with your audience
By becoming the main source of information to your audience, you can start to establish a connection and build a bond with them. Not only can your blog keep your audience informed, but it can also allow them to get to know you on a more personal level. Blogs are a great way to share your values and opinions, allowing your readers to get to know what’s at the core of your brand.
Not only that, but blogs open up the door for conversation. By leaving a comments section on your blog you are inviting your readers to start discussions. From there, you can respond to comments and start to build one-on-one relationships with your audience members.
Blogs can reach new customers
Not everybody who uses the internet is on social media or enjoys watching videos. Yes, this is a large part of the market, but there are some people who still prefer to use the internet to read and as a source of information. Blogs allow you to reach out to this other subsection of consumers.
Is blogging successful?
Of course, you wouldn’t want to put all of your time and effort into blogging if it wasn’t successful. But research shows that blogs really do have the power to influence. Just how much influence do they hold? According to Optinmonster.com:
77 million new blog comments are generated each month
Companies who blog have 97% more backlinks to their website
77% of all users on the internet read blogs
Businesses who create blogs experience twice as much email traffic as those who don’t
These are some pretty powerful statistics that show that blogging is a pretty powerful medium for generating an audience. So if you’re not blogging yet, it’s time to start! Need help growing your Blog Articles? Contact Alamo Digital Agency in McAllen, Tx, for all your Digital Marketing needs. We specialize in Digital Marketing, Blog Articles, Production, and Social Media Marketing.
Find out how you can build Brand Equity of Social Media