The impact of Covid-19 on small businesses has been devastating. In fact, even large
businesses have felt the impact of the pandemic. Within the first few months of the Covid-19
outbreak, mass layoffs and closures were already in full effect. As of October 2020, many
people still remain without a job and are no longer receiving government support. Alamo Digital Agency (Digital Marketing Agency in McAllen, Tx) has seen it share of businesses close their doors, some of them permanently.
Furthermore, many small businesses have had to close their doors due to loss of income. In one study that surveyed over 5,800 small businesses, most businesses with more than $10,000 in monthly expenses only had enough to cover two weeks of payments ( https://www.pnas.org/content/117/30/17656). And as the pandemic continues to extend, many small businesses have had to shut down either temporarily or permanently.
Though there are some businesses that have survived the pandemic, money can still be tight. The good news is, there are ways that small business owners can save money here and there. And when it comes to marketing, social media is a great way to cut some costs.
Why use social media marketing during the Covid 19 Pandemic?
It's no secret that marketing and advertising can be a huge expense. Unfortunately, as
businesses attempt to bounce back from the pandemic, marketing and advertising play an
essential role that cannot be replaced. With that being said, in today's world, you don't need to spend a fortune on marketing in order to see a return on your profit.
Social media is a completely free type of platform that you can use to advertise and market
your business. If you have the funds available, you can insert them into a social media
marketing campaign or hire social media influencers to help promote your products or service.
But if you don't have the funds available, social media is something that you can use all on your own to market your products or services completely free of cost.
Platforms like Facebook, Instagram, Twitter, LinkedIn, and even TikTok are great ways to get
the name of your business out there and promote your products without spending a dime. All it takes is a little research on how to properly promote yourself on such platforms, and your marketing campaign suddenly becomes completely free of cost.
Read the full NY Weekly Article here -> NY Weekly Article
Here are 3 tips you can use to stand out on social media.
1) Be authentically yourself
People and businesses that have success on social media all have one thing in common - they are all authentically themselves. Create your own brand and your own voice, and don't be afraid to be vulnerable. If you are feeling the impact of covid-19, don't be afraid to share your thoughts and feelings with your followers. The more real, vulnerable, and authentic you are, the more people will relate to you, and the more loyal they will become.
2) Do something different.
Social media is all about being unique. If you can create unique content, you will attract the
masses. Think outside the box and always create content that could have the potential to go viral. Humour, vulnerability, sensitivity, and uniqueness go a long way in the world of social media content.
3) Give your readers content that appeals to them.
Content is what is going to keep your followers coming back for more so it's important that you provide them content that is relevant to their needs. Remember that during the covid-19 pandemic, people's needs are much different than they were a year ago. Focus on providing people with content that is relative to the times. Perhaps you can provide them with resources for places that they can gain access to help if they need shelter or food. Or provide them information regarding local events or online meetups to help prevent depression from social isolation.
The more you can tend to your readers'; needs, the more loyal they will be to you. If you have the money to invest in influencers or social media marketers, that’s great and can be extremely beneficial to your business. But if you don’t, know that you can utilize social media all on your own to create a successful marketing campaign. It may take some extra time, but it will save your business money in a time where money saving is essential.
If you need to hire an Agency to do this for you, reach out to Alamo Digital Agency and ask for Digital Marketer, Joshua Moroles.