I've heard it time and time again, is there value in social media and building a social media following?
Well in short, of course there is! Building a strong following and offering appropriate content will do 2 things, build authority and make life long fans.
We know creating content around your brand can be time consuming or just not a skill you have. There is still hope out there!
If you're having trouble creating your own content, you can always share other peoples content as long as you're giving them credit.
Most importantly is to interact with your customers. Make your business "human friendly" because at the end of the day, we're all human and building a social media following is key is you want to stay in front of your audience.