Building anything over time will take its toll on you. Especially when building an Online Reputation. How do you strategically move the pieces around so you get all your ducks in a row that you'll be able to monetize down the road?
Is it about making those Social Media numbers go even higher and higher? Or is it about leaving a lasting impression by doing something that people will get value from?
So much can happen in the span of just a few short years, if you're willing to put in the work. Building anything of value takes a lot of time. In most cases, you will fail a hell of a lot more than you'll succeed. There is nothing wrong with that.
Here are 3 tips that will help steer you in the right direction.
1: Be authentic - Sounds easier said than done right? If it's one thing filming hundreds of people over the years has taught me is once those cameras turn on, your brain goes to mush. It's norma. For some people, it's a natural thing to talk on camera, for the rest of us it's our most dreaded nightmare.
One way to get around this hurdle is to have an outline of what you're going to talk about, Use bullet points to hit each topic and keep it to the point and show your character. A funny thing happens when you keep on showing up in front of people, they get to see how you talk, your mannerisms, and all your little imperfections that come along with being a human. This is the point of Social Media, it's social.
2: You're making Content for a very specific audience - When I first started as a Content Creator, I would talk about so many different things and it confused the audience I was trying to go after. Pick a subject you know in and out and become the expert in your field. When you keep talking about that subject, you become the expert over time and when and if someone needs your product of service in the future, you stand a better chance getting that sale down the line. In the Advertising/Marketing world,we call it the "long tail" approach.
Become the Best Baker with the Best Bread in your area. Leaving bread crumbs along the way allow people to get little bits of you and follow you on the journey. If they like the bread, they can keep eating, if not, they can go away and always come back because they will go else where and try other breads, but if you make the best bread, they'll always come back.
3: Be of Value: The last thing people want to do is watch a 2 minute video or read a 5 minute article and get absolutely nothing from it. Have an Intro, get to the good stuff, and out.
Many gurus are going to sell you courses on how to do what I just talked about. People value things more when there is a price tag on it. That's just the way people's minds are wired. Free information like this gets over looked because if you don't have a "BRAND NAME", 99% of people won't even pay attention.
Take what I've learned over the years and implement it now. Who knows where you'll be in the next 5 years if you stay consistent and work your ass off.
Read the New York Weekly Feature I came out in. 📲 New York Weekly Article