Updated: Aug 23
There is a lot that goes into having a good well-rounded podcast. You have to remember that for most people, this is uncharted waters, but the value you can extract from having your own podcast is worth the investment. Not only does it build authority, but it also gets people familiar with who you are as a person. Familiarity is a Branding Tool that is worth its weight in Gold. People will see what you look like, how you sound, your mannerisms, and how you conduct business just by watching and listening to a consistent podcast.
Can anyone host a Podcast Show? At one point I used to think that anyone could host a Podcast Show, but the more people I interact with within this industry, I find that statement to be false. The truth is having some foundation of conversational skills will help you tremendously. That's just the beginning also because improving your abilities as a podcast host is necessary and will provide an engaging podcast. You've already invested in equipment and have everything ready to go, all you need to do is push that record button but when you do, you freeze up and get lost. How do you navigate this? Below are some tips to keep in mind that will help you become a great Podcast host.
Show appreciation - Obviously, you want to thank your guest, but don't forget about your audience. They are taking time out of their busy day to listen to an hour of your podcast, that is a very big deal. All you have to do is thank them for tuning in.
Find Great Guests - Picture yourself booking a guest who has never been in front of a camera or not comfortable in front of a camera, that conversation is going to be hard, and will put a lot of work on the Podcast Host. A great podcast guest will feel good on camera, the conversation will flow better, and the authenticity of the podcast will shine through.
Be yourself - Some content is just hard to watch because either the host is hard to watch or the audio is bad. Just be yourself, it is easier said than done, but when you can be yourself on camera with a guest, authenticity shines through and in a world dominated by Social Media, authenticity is KING.
Navigate your conversation - If you have a guest, keep that conversation going and ask if your audience might have any questions. Tell them you'll be in the comment section for the next few days and if they have any questions, you or your guest will be happy to answer any of them.
Listen to your podcasts - One of the best ways to learn to be a better podcast host is to review yourself. Are you talking over your guest? Are you cutting the conversation too short? Are you asking the right questions? Are you touching on the right topics? Don't just publish and forget, use it as a tool and take notes.
Content - Is your content worthy of people's attention? Presenting good content is just part of your podcast. A good host can present information or educational content in a way that isn't boring and engages the audience.
Prepare - Depending on your topic, a ton of preparation might need to be done beforehand. The more you prepare, the better you can navigate around your conversations, plus you'll sound educated on the subject at hand. If you have a guest, research them. If it's a topic, research it. Being prepared allows you to have fewer pauses and you won't ramble on as much.
Too much information - People get overwhelmed with information sometimes and that could be a very bad thing. Too much information will cause a listener to tune out and lose interest. Give them enough and move on. If they want more, that is another podcast.
Who is your audience? - You can hit all those tips above, but if you don't know your audience, you won't be able to improve as a podcast host. This is going to be a process. You won't get it in the first few episodes or you might. Sometimes it takes 100 episodes to get comfortable, sometimes 10. It's like everything else, the more you do it, the better you'll get at it.
Check out some of my conversations with past guests to see some examples.
We are hosting a Podcast for Beginners Workshop on August 12, 2001, from 5-7 pm. You'll learn tips and tricks from the equipment needed, topics, being a good host, different types of podcasts, to marketing your podcast. This is a fully immersive Podcast Workshop hosted by myself and Meylo Rodriguez, which will handle the technical side of podcasting and much more. Together, we will give you a ton of insight so you can start your journey in the podcast world. We will be hosted by OG Marketing with Magda Magdaleno. General Admission Tickets are $50. Cashapp Magda at $OGMARKETINGMAGZ
Secure your spot by emailing OGMARKETINGMAGZ@GMAIL.COM