How Social Media Has Transformed Businesses

Alamo Digital Agency has been pushing Social Media on Businesses for years. We saw a massive opportunity to change that landscape for businesses by using Social Media as one of the tools to get your business in front of the right people.

We can’t escape social media - walk down the street and you are guaranteed to walk past someone on their phone who is using it. Sit down to the dinner table and chances are someone at the table will be peeking on their Facebook account. We check out social media when we wake up and often times we check it before we go to bed. In fact, the average person spends over 2.5 hours per day on social media. I know some people who can rack up a lot more hours on Social Media.

What are we using it for? A lot of people use social media to connect with friends or to interact with their followers. But on a business level, many business owners are utilizing social media as an affordable method of marketing that attracts organic website traffic - and it’s transforming businesses everywhere.

Girl on Social Media looking at
Social Media

How has social media transformed businesses?

1) It allows them to develop more personal connections with their customers

Social media is all about creating connections. Whether it be keeping us in contact with close friends, reconnecting with old friends, or creating new friends, social media connects people with people from all around the world. But it’s also connecting people with businesses.


Because it allows businesses to develop a more personal connection with their customers. With Alamo Digital Agency, we put a face to the Brand which allowed the Advertising Agency in McAllen to have a personality. Remember, people like to work with people they know, like, and trust so anytime you can make your business relatable, you stand a better chance at gaining business.

More specifically, when businesses post to social media on a regular basis, their customers can get a better feel for the morals, values, and beliefs of the company or the people behind the company. Not only that but by utilizing social media you can interact with your customers. Whether it be through Q&A, responding to comments, or hosting contests, there are dozens of different ways that a business can get their customers more involved - and if you can get them involved, you can keep them interested.

2) It generates organic traffic to your website

The whole goal of online marketing is to generate traffic to your website. But there are two types of traffic that you can generate - paid for the traffic or organic traffic. Paid for traffic is, as you have probably already guessed, traffic that you attract to your website through paid advertisements. Organic traffic is traffic that is not referred to your website by a third party or, in other words, it was not paid for.

There are benefits to both paid advertisements and organic traffic, both of which you can utilize on social media. Paid advertisements can help you reach a larger audience, while organic traffic is more likely to lead to a sale. The more you post on social media, the more organic traffic you can generate.

3) It’s affordable

When you use social media you can opt to pay for advertisements, but you don’t have to.

*Disclaimer, Alamo Digital Agency loves paid Advertisements.

Rather, you can utilize the power of social media marketing absolutely free. If you know what you’re doing and have a good marketing manager, generating a presence on social media won’t cost you anything except time. The more time you put into your social media accounts, the more you will get out of it.

Note: you can utilize social media marketing absolutely free, but even if you did choose to go the paid advertising route, it’s still very affordable. In fact, social media marketing is one of the least expensive marketing methods there are - and one of the most effective.

4) It opens up avenues for new partnerships

Social media allows us to connect with other people from all around the world. Before it existed, the only way we could connect with others was via telephone or on a chat. But social media makes connecting with others easy. Not only can we better communicate with our customers, but we can also use social media to connect with other businesses or business professionals which could lead to new partnerships and potential business opportunities for our future.

Alamo Digital Agency Shakes Hands
Hand Shake

5) It allows us to improve our business

As mentioned earlier, social media allows for easy interaction with our customers. There are many ways that we can do this, but one of them is by opening ourselves up to customer feedback. Not only does feedback allow customers to feel important because their opinion matters, but it also allows us to collect constructive criticism so that we can constantly better our business.

Not only that, but when we open ourselves up for feedback, it also gives us the opportunity to right our wrongs. Anytime there is negative feedback you can respond with an apology and explain to the customer how you plan to change things for the future, or how you intend to right the wrong. Of course, these are just a few of the many ways that social media has influenced the world of business. It also allows us to establish ourselves as experts, impress our customers, create a brand for ourselves, and keep an eye on our competitors. So what are you waiting for? If you aren’t utilizing social media yet, you should.

If you need to up your Advertising on Social Media, YouTube, TikTok, Facebook, Instagram, and Spotify, contact us today. Alamo Digital Agency does everything under one roof.


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