Updated: Sep 10, 2020
Alamo Digital Agency in McAllen has been sharing the good word about how effective Social Media Advertising can really be. We know that Business on business war is at hand right now. What do we mean? We mean that the social media world is saturated with businesses that are in direct competition with one another. Looking for new clothes? There are millions of companies vying for your attention. Looking for a cleaning company? There are hundreds in your area. Looking for a new place to shop online? There are thousands of different websites you can choose from. And well, you get the point. Millions of businesses are on social media and are competing for attention.
So what can you do to stand out and rise above the noise?
You need to be unique. You need to be trustworthy. You need to create content that captivates.
Because as wonderful (and necessary) as content marketing is, it’s also widely available. A
few years ago, content marketing was a novelty. Companies that were providing their consumers with information were unique and helpful.
But now, we are overwhelmed with content. Want to know how to brush your teeth properly? Change the oil in your car? Make your own dog food? All you
have to do is search Google for your question and BAM - hundreds of different websites pop up with all of the answers you are looking for.
That’s not to say content marketing isn’t important - it’s extremely important. Consumers want to know that you are trustworthy and that you are an expert in your field, and content marketing allows you to establish that. But you need to go further. You need to push the envelope. You need to be unique.
You need to:
1) Tell a Story
Consumers these days don’t want to buy a product, they want to buy a story. They want to connect with you on a personal level. They want to develop an emotional connection to your brand. And the best way to help them do that is by telling a story - your story. Tell the story of how you got started.
Tell the story of how you use your profits to help others. Tell the story of how your business is
progressing. The more emotionally engaged consumers are in your story, the more loyal they will be.
2) Consider hiring an influencer
Alamo Digital Agency in McAllen has used Influencer Marketing and we know that it is either ridiculously expensive or really underpriced. Social Media Influencers have no clue how to price themselves. Especially now with the pandemic, you can find some really good deals. Social media influencers are people who have thousands (or in some cases millions) of followers, and who promote brands on their profiles for profit. The cost of influencers can vary greatly depending on what exactly you are asking them to do and how many followers they have, but they are well worth every penny.
Because their followers trust them. And when they promote a brand, their followers trust that brand. Just how much influence does an influencer have? According to research, marketing with a social media influencer can increase ROI by 11 times more than banner advertising!
Now that’s a statistic we can get behind!
3) Engage your audience
The best way to generate long term, loyal customers is by creating a personal connection with them. And how can you do that? By engaging with them. Don’t just post to your social media accounts. Rather, make them interactive. Encourage followers to upload photos or videos of themselves using your product, promote giveaways or contests, respond to inquiries, encourage discussions - the more you can do to engage your followers, the more connected they will feel with your brand.
4) Don’t be afraid to be bold
In other words, do the unexpected - shock your audience, in a considerate way.
Recently, Taco Bell did the unexpected. They launched a new app and then shut down social media for a day. That’s right - they cut off Facebook, they cut off Instagram, they cut of Twitter - which is the exact opposite of what people would expect them to do. But by promoting #onlyintheapp on their website, it prompted their consumers to download the new app. Taco Bell was bold. They did the unexpected. And you should too.
5) Piggyback off existing trends
Remember the Ice Bucket Challenge? Have someone challenge the company CEO. The “Git Up”? Have your employees do the two-step and cowboy. Even older, the mannequin challenge? Try that one too. The more trends and challenges you can get behind, the more attention you will attract.
Just stay away from the Tide Pod challenge - keep it fun and light, not dangerous!
In conclusion, if you want to stand out on social media, you’ll have to put your best foot forward. Be personable, be creative, and be unique. Do something no company has done before and you will inevitably stand out among the rest.
Contact Alamo Digital Agency in McAllen to get your Advertising on some of the biggest platforms in the world. Need to get online fast? We'll take care of you. We have served over 26 Million Impressions to date and the number is only getting higher. 2-4 Leads a Day come in for my Home Builder Clients. Website? Yup.
Send us a message to get started with your Online Presence and Advertising.
Click to get started. https://m.me/JoshuaMoroles